![]() A completely new set of analysis and reporting templates is available for all users. This new property is by default meant for “Web+App” and should do a better job in recognizing users from multiple devices, even if they are not logged in to your service. Google now wants to offer a much deeper customer-centric approach, and – not surprisingly – there’s a strong emphasis in ad targeting and performance. These mainstream analytics have grown to support many different aspects of a user journey, but the October 2020 update with GA 4.0 is a completely new approach to seeing the user. Google Analytics has been the dominant web analytics tool for individual web sites and major corporations alike, with its different versions, Analytics (free) and Analytics 360. Next step will be taking them to the company web page, and write a follow-up or update after a couple of weeks, if there are some new learnings by then. These are some of the first impressions on these products after I installed them to my personal web page. While the classic web analytics has focused around page views and visits, sources and potentially recognizing returning users, the new tools are very much focusing on individual user, experience and session flow. Google is having a major update to Google Analytics with version 4.0 and Microsoft just released an all-new analytics tool Clarity. Is the web analytics scene changing, as the big players are rolling out new tools for every web site owner’s use? ![]()
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